Christian Aid hands ad account to Beattie McGuinness Bungay

LONDON - Christian Aid has appointed Beattie McGuinness Bungay to handle its advertising account.

The ad agency is likely to be tasked with reinventing the brand to boost its popularity among the British public as part of an initiative to increase donations by 50% over the next five years.
 
In the financial year 2007-08, Christian Aid's income was £86.5m. Nearly 75% of this was donated by members of the public in Britain and Ireland and more people than ever left legacies, amounting to £9.8m.
 
The international development charity spent £14.4m on fundraising last year - 16% of its income.

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