The campaign created in house will concentrate on consumer health, running across national press, poster and a range of below the line activity including a sampling drive.
Jo Simmonds, head of brands at Innocent said: "Making sure you eat your five portions of fruit and veg is a great way to get healthy in the New Year. With 87% of us still not eating enough fruit and veg*, our smoothies and our new veg pots together provide an easy and convenient way to get your 5 portions of fruit and veg, and this is the essence of our January message.
"The campaign supports our broader mission to make food and drink that tastes good and does you good."
Media planning and buying has been handled by PHD Rocket.