Paramount is marketing its film Watchmen, which is due for UK release on 6 March, within Home.
PlayStation Home residents will be able to view video content and the film trailer in the Home Theatre. A selection of virtual Watchmen merchandise such as T-shirts, Doomsday clocks and character statues, will also be available in the New Year.
Home is a 3D social gaming community that allows PlayStation 3 users to discuss games. They can create their own custom avatar, decorate their personal apartment, play mini-games, shop, watch videos and attend special events.