Channel 4 awards web advertising for Celebrity Big Brother to eType

LONDON - Channel 4 has farmed out its display advertising for the 2009 Celebrity Big Brother website to ad platform eType following a year of controversy in 2007 which led to the series being rested last year.

eType will handle all the display advertising for the site at, which launches on 28 December, in advance of the new TV show launching on 2 January.

The show will run for three weeks and the online destination will be the first stop for fans looking to get all the updates from the house.

The site will offer official news, video clips and round-ups of the day's action available anytime.

eType said it hoped the Celebrity Big Brother contract would mark the start of a  long-term relationship with Channel 4.

Ed Couchman, group commercial manager Channel 4 New Media Adsales, said the deal would ensure the ads viewers see are ‘both non-intrusive and appropriate'.

The move follows Channel 4's deal with Dreams, the bed retailer, to be exclusive sponsor of Celebrity Big Brother 6.

Dreams, will sponsor of the all the main shows on Channel 4, E4 streaming, E4 spin off shows Big Brother's Big Mouth and Big Brother's Little Brother, the main Big Brother site on Channel, TV and PC VoD, as well as licensing to use the Celebrity Big Brother Eye in store and in media promotions. 


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug