The campaign launches on 28 December and runs until the end of January 2009. Customers taking part in the Slimmer Jeans Challenge will be entitled to a £20 discount on any pair of premium jeans available at ilovejeans.com.
A new interactive Kellogg's Shape Mate site will feature information for dieters. The site will also include a link through to the ilovejeans.com website and a guide to helping people shop for their shape.
ilovejeans.com is also offering a one-to-one private jeans consultation and a pair of preferred premium jeans to one competition winner.