The Mud, Sweat and Cheers campaign, by charity specialist DMS, aims to raise funds and increase volunteer numbers for the charity. Marketing activity includes online, direct-mail appeals and a dedicated fundraising section on the BTCV website.
The charity will be running its ‘Spring into action' volunteering campaign from 1 May to 7 June for the fourth year running and will launch its new four-year strategic plan at a reception at the House of Commons on 4 April.
On the 11 May BTCV will launch a film on 50 years of volunteering for the BTCV, narrated by Sir David Attenburgh, at an event hosted by the Duke of Edinburgh at Buckingham Palace.
Last year DMS won the charity fundraising accounts for Asthma UK, Cats Protection, Oxfam and SSAFA.