A link on the Swatch homepage takes you to a content page, where the collection is explained and there are facts not only about the Bond villains, but the films in which they starred and watches they inspired.
It is all quite dull and functional until you find the 'What's your evil nature?' test. This is a neat piece of interaction, which is designed to flog you a watch - and I have only to look at the fluorescent yellow 'Goldfinger' monstrosity on my wrist to tell you that it works.
The test asks you to pick your tool for destruction (hand grenade), getaway vehicle (skis), favourite drink (Scotch), treasure (Faberge egg), and so on, ending with how you would celebrate your victory (cigar). It gives you your Bond villain match and displays the watch that fits your evil ways - and you can buy online.
It's a simple digital application that works: it is fun and engaging, but doesn't forget that it has to sell you something.
The only question is, why did they bother with The Living Daylights?