The weekly drama, whose cast is made up of members of local youth groups, was developed by the COI and creative agency 20-20 London. It focuses on the lives six teenagers and aims to reduce teenage pregnancy and Sexually Transmitted Illnesses in 15 to 18-year olds. The cast is made up of individuals from local youth groups
Each 60-second episode deals with a different issue relating to the ‘Want respect? Use a condom' campaign. Viewers are able to interact with the drama and share their opinions on it with the cast and other viewers.