Shah was responsible for ramping up its online marketing activities, bringing in Manchester-based affiliate marketing agency R.O.Eye last autumn to support eBay's Partner Network.
The UK marketing team was asked to reapply for limited vacancies in Zurich, with UK marketing director Torsten Schuppe taking the role of European marketing director.
Schuppe was appointed as UK marketing director in February 2008 but in March the company announced a ‘globalisation and centralisation effort' expected to lead to 150 redundancies or 1% of eBay's workforce.
eBay's global fourth quarter revenues fell by $145m year-on-year to $2bn, the first quarterly decline for the online auction site.
eBay did not return calls for comment.