The mobile operator expects to sign up new advertisers to the site as part of a plan to double the number of users to more than 300,000 unique users a month.
The site, at orange.co.uk/film, offers news, features, celebrity interviews and picture galleries, and highlights the two-for-one Orange Wednesdays cinema offer.
A film finder provides a guide of what's on and covers approximately 600 cinemas including every major venue in the UK. Details can be texted to Orange mobile phones. Users can watch video clips including cast interviews, footage of premieres, behind-the-scenes videos and clips from the movies themselves. Users can also share their comments in an open forum.
FindAnyFilm.com, the new UK Film Council web site, will be the exclusive advertiser on the Orange site for the next month.