The menu, introduced last week, will be backed by a two-week atmAd campaign, which goes live this week and will run across 1650 cash machines. The aim is to target cash-strapped families.
The ads will encompass about 3.3m transactions. The intention is that people using cash machines close to Pizza Hut restaurants will be encouraged to visit them. The campaign will also include Pizza Hut take-away receipts; these will feature the address of the customer's closest restaurant.
The atmAd ads are part of a wider, awareness-raising drive for the Happy Hour menu across TV, radio, outdoor and branded phone boxes.