TMW's brief includes a new Lynx site and managing Customer Relationship Marketing activity that will be the backbone to Lynx's digital marketing. Pitching for the business took place late last year.
It is understood that Unilever will continue to work with Bartle Bogle Hegarty on the Lynx European digital creative account.
BBH took on the Lynx business after its first solo digital pitch in 2007. BBH has handled the above-the-line activity for Lynx since 1995.
The ad featuring a cool caveman is aimed at promoting the brand's latest fragrance, Instinct.
TMW and sister company DLKW have won several new business accounts including Boehringer Ingelheim, the COI's Stroke Awareness campaign, Lynx, Services at Home, Spicers and Xchanging.