Digital & Direct: DoH embarks on hepatitis C drive

The Department of Health (DoH) has launched a nationwide direct response campaign to raise awareness of hepatitis C, urging at-risk groups to visit their GP for a test.

The national and regional press and radio campaign, created by VCCP, is aimed at the estimated 100,000 people in England who are unaware they have the infection.

The work is intended to remind consumers of life experiences that could have exposed them to infection, such as injecting drugs or having a tattoo done using equipment that may not have been sterile.

The campaign, which coincides with the 20th anniversary of the virus being identified, will urge consumers to call a dedicated number or visit a website. These channels will offer more information on how the infection can be contracted, and if there is a possibility they may have been infected, they will be encouraged to contact their GP for a test.

Examples of people's life experiences with hepatitis C will be profiled in film clips on the NHS website. An online risk-assessment test is also available for those who may have come into contact with the virus.

The awareness campaign supports the DoH's Hepatitis C Action Plan for England, which identified that although 200,000 people in England are infected, only 38,000 diagnoses have been reported. The action plan is also linked to the government's 10-year strategy for addressing drug misuse.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers