Its ads were once preoccupied with the future, only last year switching strapline. The brand's customers prefer to go to the cinema midweek.
Can you name this brand? Email your answer, name and company details to email@example.com. The first randomly selected entry wins a bottle of Champagne.
Last week's winner was Ben Beardmore of Lloyd Northover, in London, who identified British Airways.
- Brands are from The Marketing Society's '50 Golden Brands' www.50goldenbrands.com.