We'll Call You - Match.com


Having been thrown onto the singles market, Marketing's Mysetery Caller decided to try their luck with cyber-flirting by calling up Match.com, one of the UK's leading dating websites

Match.com Thank you for calling Match UK, this is Margaret. How may I assist you today?

Mktg Hi, I've just got a few questions. I haven't got a profile yet, but I'm looking to set one up. I'm just a bit nervous about putting my details on there and embarrassed in case my friends see.

Match.com You'd be surprised who's on there. You'll probably end up finding some of your own friends.

Mktg Being a bloke, I think it's just a bit eI you can use in my profile.

Match.com OK, firstly I would say that when writing your profile, you should be honest. A lot of people sugar coat things. They say who they want to be and not who they are. So, that would be my opinion, tell them what you're looking for. I wouldn't come across as a hard guy or anything like that.

Mktg OK, what kind of age ranges are there?

Match.com We have anything from 18 all the way to, I think 110.

Mktg Really? [laughs] I'm a lot younger than that.

Match.com [laughs] That's the widest range that we have [laughs].

Mktg Right, so what's the success rate, then, if that's the correct word to use?

Match.com We do have a lot of members that find someone, whether it be in a relationship, a marriage, or simply finding friends. The website is really good for all of those things. You just put what you're looking for and then take one day at a time. You can't really rush things of this nature, that's why we have the email communication for you to go through.

Mktg How much does it cost, then?

Match.com According to the term you are willing to subscribe to, we carry a one-month subscription for £22.80, a three-month subscription for £45.65 and a six-month subscription for £65.25. Please be aware that all of these terms will automatically renew at the end of the term, depending on what you originally selected.

Mktg I might need the longest term, to be honest.

Match.com Well, if you go for the longest one, you'll get six months free if it didn't work out the first time.

Mktg Probably won't work out for me, to be honest. But I'll give it a go. Is it instant, then, when you set the profile up?

Match.com Well, you set the profile up, get it to look the way you want it. You have the option to preview it before anyone can see it.

Mktg OK, that's great. I'll gear myself up and get on with it.

Match.com Don't rush it. The more you rush into it, the more nervous you'll get. So simply take your time, decide what you want to do and take it from there.

Mktg Thanks for your time.

Match.com Thank you, and thanks for calling Match UK today, bye.

Verdict The call handler was very helpful and offered good tips into how I should approach building my profile. Although we both found some aspects of the call funny, she was well briefed on the questions callers might ask and came across very personably. Although she gave me exact information, such as how much it would cost, she also seemed to take a genuine interest.

Score 9/10


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message