Marketing Mole: Who does Google think you are? - Andy Gilson, Marketing director, Vauxhall

- The first listing links to Gilson's profile on the General Motors' Vauxhall media site, while the second leads to the senior management page on the same site.

- The third result links to Yahoo! TV, which features cast and production teams working on TV show Malcolm and Eddie, while the fifth reference is to The New York Times' movies and TV site.

- The fourth links to Andy Gilson's Facebook profile.

Verdict: Anyone looking for information about Gilson gets a clear picture of his position at Vauxhall. The remaining results in the top five are unrelated and he may want to address this to enhance the perception that he is active in putting his and Vauxhall's views to the market.

Action: One way for Gilson to feature in more top-five results would be to regularly contribute his thoughts to blogs on highly ranked car industry sites.

GM Media Online Vauxhall United Kingdom: English

Andy Gilson Marketing Director. Andy left Bath University in 1984 with a BSc(Hons) in Business Administration. After a variety of jobs he joined Vauxhall in ...

media.gm.com/gb/vauxhall/en/company/c_people/gilson.html - 17k - Cached - Similar pages

GM Media Online Vauxhall United Kingdom: English

Andy Gilson Marketing Director. Denis Chick Communications Director, GM UK and Ireland. Maurice Howkins Director of Fleet Sales. Richard Molyneux ...

media.gm.com/gb/vauxhall/en/company/c_people/index.html - 18k - Cached - Similar pages

Andy Gilson - Yahoo! TV

Andy Gilson find the latest news, biography, career milestones, credits, filmography, photos and video clips on Yahoo! TV.

tv.yahoo.com/andy-gilson/contributor/439033 - 51k - Cached - Similar pages

Andy Gilson/Facebook

Andy Gilson is on Facebook, a social utility that connects people with friends and others who work, study and live around them. Andy Gilson uses Facebook to ...

www.facebook.com/people/Andy_Gilson/30108636 - 20k - Cached - Similar pages

Andy Gilson - Trailer - Showtimes - Cast - Movies & TV - NYTimes.com

Andy Gilson Filmography:. Has Worked With: ... A baker's dozen of Andy Warhol's four-minute black-and-white films, made without sound ... movies.nytimes.com/person/810340/Andy-Gilson - Similar pages.

- Inspiration provided by propellergroup.com.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message