Starbucks has unveiled UK launch plans for its instant-coffee brand, Via Ready Brew. The product will be available from selected Starbucks stores in London from 25 March. Last week business secretary Peter Mandelson delivered an expletive-laden rant about Howard Schultz, chief executive of Starbucks, for criticising the state of the UK economy.
- Mars shifts pet task
Mars has hired ZenithOptimedia to handle the £15m media planning account for its UK petcare division. The business moves from MediaCom, which will continue to handle media planning for Mars' chocolate and food divisions. ZenithOptimedia already handles media buying for Mars petcare, which includes brands such as Whiskas and Pedigree.
- O2 backs 'Surprises'
O2 is to launch a £5.5m above-the-line campaign this week to support its Top-up Surprises deal, which gives customers buying £10 of credit a voucher code that they can use online to win prizes. The duck-themed work, by VCCP, breaks tomorrow (Thursday). TV ads will be supported by an outdoor campaign featuring six-sheet displays with water-filled panels and a sonic trigger that 'quacks' as people pass the posters.
- Kingsmill opens cafe
Kingsmill is aiming to raise awareness of its 'Wake up to Wholegrain' breakfast campaign with a temporary branded cafe, called The Kingsmill Breakfast Kitchen. The cafe, on Little Portland Street in central London, will be open each weekday morning until this Friday.
- Lund to head COI
Mark Lund, chief executive of DLKW, has been appointed chief executive of the COI. Lund replaces Alan Bishop, who resigned in October to become the chief executive of the Southbank Centre. He will take up his position at the COI on 1 June.
- Kraft rolls out logo
Kraft Foods has unveiled a fresh corporate logo, after what the company calls a 'co-creation process' with Nitro and Promise. The logo is accompanied by the tagline 'Make today delicious', which will appear only in corporate communications and on the brand website.
- Red Nose digital push
Comic Relief has appointed Digital Outlook to handle its social media campaign for Red Nose Day on 13 March. The digital agency will manage the fundraising body's social networking, including activity on Facebook, MySpace, YouTube and Bebo. Site users will be able to buy digital red noses to mark Red Nose Day and watch videos featuring celebrities. The campaign will highlight the 'Do something funny for money'strapline.
- Seat seeks agency
Seat UK is looking for a digital agency to handle its 'nuts and bolts' web activity, after a decision to move the business out of incumbent Indeprod. The new agency will be briefed to create, deliver and maintain Seat's digital communications. A spokesman for the car marque said that the review did not include its digital creative activities, which are handled by Geronimo.
- Canon still in fashion
Canon has announced that it will continue to be the main sponsor for London, Paris and Milan Fashion Weeks for the next three years despite plummeting profits. Under the agreement, the camera brand will be the title sponsor for London and Milan Fashion Weeks and a key sponsor for Paris Fashion Week.
- Carling is on-message
Carling is giving fans at football's Carling Cup final the chance to post personalised messages on its pitch-side advertising at the Wembley showpiece. During the match, to be contested by last year's winners Tottenham Hotspur and Manchester United, more than 100 digital messages will feature on boards around the pitch. Fans can create messages at Carling's website.
Ed Kemp on sport at marketingmagazine.co.uk
- Virgin eyes F1 bid
Richard Branson's Virgin Group has emerged as one of several potential buyers for Honda's defunct Formula One team. Honda hopes to secure a buyer before the 2009 season begins on 29 March. A deal would be Branson's second foray into the sport, having previously sponsored the Jordan F1 team through the Virgin Mobile brand.
- Wrigley's full-time job
Wrigley's Extra, the official chewing gum of football's Premier League, has launched an 'Extra 90+' campaign, which urges nervous fans to 'chew through the minutes that matter'. The push will run on digital perimeter boards and TV screens at Premier League matches as the games hit the 90-minute mark. As part of the initiative, Wrigley will donate £1000 to charity Football Aid for each goal scored in injury time.
- Drambuie signs star
Liqueur brand Drambuie has hired rugby legend Lawrence Dallaglio to promote its adventure race, the Drambuie Pursuit. Dallaglio appears in a film challenging people either to apply for a place on his team or enter a team of their own, saying, 'You're either with me or against me.' The event first took place in 2006, with participants competing in a series of tough activities.
Watch the video at marketingmagazine.co.uk
- Amnesty anti-rape ad
Amnesty has launched a poster campaign to increase awareness of the use of sexual violence as a weapon of war. The ads show an elongated bullet with the strapline, 'Rape is cheaper than bullets'. The ads are part of the organisation's wider Stop Violence Against Women campaign.
- Charities join forces
Cancer Research UK, Diabetes UK and the British Heart Foundation have launched a joint press drive to support the government's Change4Life anti-obesity campaign. The ads, by The Gate, aim to raise awareness of the links between obesity and heart disease, cancer and Type 2 diabetes. They also communicate to parents that their children should eat balanced diets and stay active.
- Sony launches Bravia ads
Sony has rolled out the latest campaign to promote its Bravia range of TVs.
'Bravia-drome', created by Fallon, draws attention to Sony's Motionflow 200Hz technology, which refreshes the screen four times faster than a conventional television.
The ad, which features a track by rock band Kasabian, shows an Italian crowd surrounding a giant zoetrope, displaying Brazil and AC Milan footballer Kaka performing a trick.
The campaign will be supported by print and poster ads, digital activity by Dare and retail branding by Fitch.
Previous ads in the Bravia series, including 'Balls', 'Paint' and 'Play-doh', which have emphasised the vibrancy of colours on a Bravia set.
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Marketingmagazine.co.uk's most clicked-on stories for the week ending 20 February 2009
1. Twitter to begin charging brands for commercial use
2. Branding does work: shoppers vote with their feet after Belgian
supermarket removes Unilever products
3. Wicked Witch promotes Orange Wednesdays/PizzaExpress meal deal
4. James Boulton resigns as HSBC marketing director
5. Knowing when to kill a brand
6. How emotion can sell your brand
7. Co-operative to rebrand Somerfield stores
8. Tesco adds 100 discount lines