The Streetmuse range will feature designs around the MTV logo, some in muted tones and some in fluorescent colours. It will be targeted at the channel's core audience.
The men's t-shirts and hoodies will be available from 5 March in over 1000 Zara stores in 68 countries worldwide. London's Oxford Street Zara store will display the range in its shop window.
Zara is an international fashion range. It stocks men's, women's and children's clothing as well as having a range of products for the home.
MTV airs a number of series as well as music videos. It is currently showing docu-soap The Hills, South Park and Super Sweet 16.