The week in marketing

- Fatboy Slim ad push.

Fatboy Slim's band, The Brighton Port Authority, is launching a digital banner ad campaign through agency Silence. The ad allows consumers to watch the promotional video for the band's latest single, He's Frank, featuring Iggy Pop.

- RBS cuts sport funds

Royal Bank of Scotland (RBS) is to halve its funding of British sport by the end of 2010 as a result of the global economic crisis. The bank will end its sponsorship of the Williams Formula One motor-racing team at the end of next year when its current contract expires. It also plans to review its ties with sports stars such as tennis player Andy Murray, Indian cricketer Sachin Tendulkar and golfer Jack Nicklaus.

- Wonderbra hires Iris

Wonderbra has appointed Iris as the lead creative agency for the European launch of its latest bra, the UltimateStrapless. Iris will handle the strategy, advertising, PR, experiential and digital marketing for the launch. The campaign is expected to break in the UK later this year.

- Somerfield boss quits

Somerfield's brand marketing director, Ed Owen, has left the supermarket following its £1.6m takeover by the Co-operative Group. A spokesman said that Owen left for personal reasons and that Somerfield would continue to be run separately for two years.

- Wispa fuels sales

The relaunch of 80s chocolate brand Wispa has boosted Cadbury's UK sales. The confectionery company reported year-on-year sales growth of 5% in 2008, which it attributed to Wispa's renaissance as well as the success of its advertising such as the Dairy Milk 'Gorilla' spot, which ran over 2007 and 2008. Cadbury also posted a 30% increase in profits in 2008, to £559m.

- TalkTalk picks chief

Carphone Warehouse's broadband division, TalkTalk, has appointed Olivia Streatfeild to the role of marketing director, as part of an overhaul of its marketing team. Streatfeild was previously a consultant at McKinsey & Co. At TalkTalk, she will be responsible for brand campaigns, direct marketing and consumer insight.

- Catch-up TV planned

Internet-enabled TV boxes that deliver catch-up services such as the BBC iPlayer could be on sale next year. The BBC Trust has launched a consultation into a joint-venture project, called Canvas, between the BBC, ITV, and BT, which plans to develop on-demand services via Freeview.

- Mr T on Snickers tour

Snickers is running a promotional tour for the brand featuring 80s TV star Mr T. The actor, who played BA Baracus in the cult series The A-Team, is currently starring in ads for the chocolate bar. The tour was launched when British Airways flew Mr T to the UK for free, and will comprise roadshow events and signings.

- Smirnoff adds to line

Diageo is introducing Lime and Green Apple variants to its Smirnoff range after a six-month trial. The company is also rolling out three types of premixed 250ml cans: Morgan's Spiced Rum and Cola, Smirnoff Vodka and Schweppes Tonic, and Bulleit Bourbon and Cola.

- Visit London fund cut

Visit London is to wind down the majority of its UK-facing marketing to cope with a £3m reduction in its £14m annual budget next year. The London Development Agency is cutting funding to the tourism body by £1.5m, while the Department for Culture, Media and Sport is redirecting a further £1.5m to Visit England. Visit London will focus marketing on high-return audiences in Western Europe and the US.

- Carling sounds it out

Carling teamed up with Sky Sports last weekend to track the sound levels at both ends of Wembley at football's Carling Cup final. Supporters inside the stadium were shown updates of the levels four times during the game, via a branded digital 'Fan-o-Meter' and a giant LED screen. Sky Sports viewers were also shown readings during the game coverage. Beattie McGuinness Bungay developed the initiative.

- O'Riordan joins JB

Marie O'Riordan, the former editor of Marie Claire, has been appointed as editor-in-chief of customer publishing house John Brown (JB). O'Riordan left the IPC-owned women's monthly title in December. In her new role, she will advise clients on the best ways of reaching their audiences. Before editing Marie Claire, O'Riordan was group publishing director of Emap's youth division, where she oversaw titles including Bliss, J17 and Looks. She was also editor of Elle and More! magazines.

- Bupa flags dementia

Bupa has launched a TV and press ad campaign to raise awareness of specialist help for families affected by dementia. Animated TV ads, created by WCRS, show a man visiting his sister, who has dementia, in a Bupa care home. The ads also publicise Bupa's support of the Alzheimer's Society via its Great Run series.

- Yum! promotes Pant

Yum! Brands, which owns KFC and Pizza Hut, has promoted Micky Pant to become its first global branding president. Pant, who has worked at PepsiCo and Reebok, will retain his current responsibilities as chief marketing officer of subsidiary Yum Restaurants International.

- Nissan ski campaign

Nissan has created a pan-European campaign to promote its branded ski runs and in-resort activity, and raise its profile among young men. The push will feature a dedicated microsite, sponsorship of the Yahoo! Ski section and online ads across the Yahoo! ad network this month.

- Lacoste in eco drive

Lacoste has become the first international brand to support the 'Save Your Logo' animal protection campaign. The initiative encourages companies whose logos feature an animal motif to support projects that protect its real-life equivalent in the wild. Lacoste has used its crocodile logo since 1927.

- Zurich seeks agency

Zurich Insurance is reviewing its global direct and digital marketing business. The account is being contested by incumbent Publicis Dialog and OgilvyOne in a two-way pitch. Zurich's advertising account, held by Publicis, is unaffected.

- Coty adds Joop scent

Coty is launching Joop Thrill! perfume, the first Joop fragrance with a variant for both men and women. The launch will be backed by a campaign including a branded microsite, developed by Microsoft Advertising, with a split-screen home page.

- Fashion Weekend seals ties

London Fashion Weekend has signed up a host of sponsors including Elle, Elizabeth Arden, Chambord, Baileys, Lavazza and LG. The annual event, which runs from today (Wednesday) to 8 March at the Natural History Museum in South Kensington, features catwalk shows from the UK's leading designers as well as discount designer clothes.

MOST READ's most clicked-on stories for the week ending 28 February 2009

1. BA flies 80s icon Mr T to UK in Snickers promotion
2. Should brands Spotify?
3. Luxury brands ditch mass-market strategy as credit crunch deepens
4. BBC, ITV and BT's next-generation Freeview venture under review
5. Unilever to debut logo in consumer ads in March
6. Mark Ritson on Branding: Tesco, my Tesco
7. Wicked Witch promotes Orange Wednesdays/PizzaExpress meal deal
8. Biggest brands: Top 50 grocery brands by sales


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