The week in marketing

- Music exhibit debuts.

The British Music Experience, the UK's only permanent interactive music exhibition, opened at London's The O2 this week. A campaign to promote the exhibition broke last week with national press and online activity. The work features on-site window displays in the Peninsular Square outside The O2 and an escalator poster campaign at North Greenwich Underground station.

- Triumph creative hire

Triumph Motorcycles has appointed Cogent Elliott as its lead creative agency, ahead of the launch of its latest Thunderbird model in the summer. The hiring followed a four-way pitch overseen by sales and marketing director Paul Stroud, who joined the classic British motorbike brand late last year from US rival Harley-Davidson.

- Asics in leisure push

Asics is set to run a pan-European campaign, entitled 'Left and Right', to promote its SportStyle leisure footwear range. Four executions created by Amsterdam Worldwide - 'Adam & Eve,' 'Up & Down,' 'Art & Science' and 'East & West' - will encompass print, online and point-of-sale activity.

- NSPCC rests mag

The NSPCC is suspending publication of its quarterly magazine Your Family to conserve funds. The title, which is published by Redwood, will still be produced online at www.yourfamily.org.uk while the charity investigates ways to revive the print edition next year. It plans to consider more lucrative distribution models as well as charging for copies.

- Drinkaware digital job

Drinkaware, the national charity that works to reduce alcohol harm, is looking for a web agency to promote its message to UK consumers. The organisation is aiming to become the consumer's trusted source when it comes to advice and information about the responsible use of alcohol. To achieve this, it is looking to create a buzz through activities that 'prick' the conscience of consumers, leading to a potential change in behaviour.

- Drench seeks ideas

Britvic water brand Drench is planning further development following the recent launch of Juicy Drench, which is made from spring water and 8% fruit juice. It is holding a pitch for an innovation agency to work on possible extensions.

- Hamleys' Webb exits

Hamleys has parted company with Matt Webb, its head of marketing, as the toy store reviews its marketing strategy in the downturn. Webb, who joined the retailer five months ago, said he is keen to work within the entertainment sector and is working on projects of his own.

- WWF's radio message

WWF has tied with Bauer Media to promote its Earth Hour on 28 March. Three weeks of radio activity will be supported by online work as well as a direct campaign. During Earth Hour more than 1bn people will switch off their lights to send a global message encouraging governments to take action against climate change.

- Man City signs Pullan

Wealthy Premiership football club Manchester City has hired former Aegis Media executive David Pullan as its brand and marketing officer. Pullan will work alongside the club's marketing director, Matt Lowery, to grow its supporter base.

- BA search goes on

British Airways has chosen not to hire former HSBC marketer James Boulton as its global marketing director. BA head of sales and marketing Andrew Crawley was believed to be keen to recruit him, but sources at the airline have told its agencies that Boulton is not a contender.

- Times tunes for TCT

The Times and The Sunday Times are claiming a newspaper first by releasing a complete album via downloads and CD. This week, five songs from Noel Gallagher's 2007 Royal Albert Hall performance in aid of the Teenage Cancer Trust (TCT) will be available via iTunes over five days, with links to each being published in The Times. This will be followed by an 11-track CD of the album's remaining songs being given away in the next edition of The Sunday Times. Songs by The Beatles and The Smiths are featured, as is a duet with Paul Weller of The Jam's The Butterfly Collector. The full 16-track album will be available to download from next Monday.

- Cheese & Onion wins

Ready Salted has lost its status as the nation's favourite crisp flavour to Cheese & Onion, according to Mintel. Research reveals that the market for Cheese & Onion crisps is now worth £256m, sales having increased by 15% in the past two years alone. Valued at £244m in 2006, Ready Salted crisps have slipped into second place, despite an increase in sales of 5% over the same period. Salt & Vinegar is falling out of favour, however; sales of that flavour fell 7% between 2006 and 2008.

- M&S backs Wise Buys

Marks & Spencer has rolled out a campaign to promote its Wise Buys range. The advertising is intended to communicate the message that, despite being cheaper than premium products, the range, which includes everyday products such as fruit and vegetables, is still high quality. The tagline 'Economise, don't compromise' is used in the press ad.

- Appletiser £3m push

Appletiser will launch a £3m campaign next month called 'Enjoy Irresponsibly'. The work, created by Brave, includes straplines such as 'You don't want it, you need it!', 'Do it five times a day' and 'Treat yourself to something that sparkles every day'. The campaign will include online activity, PR, a nationwide sampling programme, POS promotions and national press advertising.

- Costa squares up

Costa Coffee has appointed ZenithOptimedia to its media account. The agency joins Karmarama and Meteorite on the chain's roster.

The appointment comes as Costa launches an aggressive marketing campaign promoting its cappuccino and targeting rival coffee chain Starbucks.

The ads, created by Karmarama, claim '7 out of 10 coffee lovers prefer Costa'. One execution carries the line: 'Sorry Starbucks the people have voted'.

The £1.5m campaign is running across national press, online, regional outdoor and radio as well as in stores.

Costa said its research also showed that coffee drinkers preferred its cappuccino to that of Caffe Nero.

MOST READ

Marketingmagazine.co.uk's most clicked-on stories for the week ending 6 March 2009

1. Case studies of brands that are thriving in a recession
2. Cadbury Caramel rabbit returns with more curves and make-up
3. British Airways poised to swoop for ex-HSBC chief James Boulton
4. Tesco finally pulls plug on in-store TV network
5. MTV launches clothing range with Zara
6. Waitrose to launch lower-cost products
7. Luxury brands ditch mass-market strategy as credit crunch deepens
8. Recession forces brands and retailers to focus on packaging design

BLOG OF THE WEEK

'If anyone cares about media plurality and the future of commercial TV, they should pressure Ofcom to do something, and fast'

Jeremy Lee on ITV

marketingmagazine.co.uk.

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