It will be supported by a through-the-line ad campaign, created by Leo Burnett, which will include TV, Press and online activity.
McDonald's Best Chance Monopoly, developed by The Marketing Store, is a spin off of its McDonald's Monopoly promotion that has been running on and off for the past three years.
The world's biggest fast food chain is introducing a number of new prize partners, including Kodak, WH Smith, Virgin Holidays, nPower and FindaProperty.com. It will continue to work alongside long-term partners Visa and Buyagift.com.
Customers will have a one in three chance to win 34 million prizes, which includes the chance to win £300k to buy a home from FindaProperty.com.