News International installs Katie Vanneck as Customer Direct chief

Katie Vanneck
Katie Vanneck

LONDON - Former Times and Sunday Times sales and marketing director Katie Vanneck has been handed the new role of managing director, Customer Direct, at News International (NI).

Vanneck will report directly to James Murdoch, chairman and chief executive of News Corp, Europe and Asia. Chief marketing officer Jeremy Schwartz will assume Vanneck's sales and marketing duties for The Times and The Sunday Times.

The new division will focus on direct relationships with NI customers. It will also develop products and services to extend and complement the company's print titles.

Customer Direct will be formed from the digital and enterprise teams spanning The Times Online, Sun Online and Digital Solutions and Enterprise. 'My role will be to convert demand into sales and deliver a profitable future,' said Vanneck. The structure of the department is expected to be finalised by May, following a recruitment drive.

Vanneck was previously NI's interim managing director of digital and new business, which is also being dissolved into her new role.

During her first stint at the company, she rose to the role of promotions director, before joining The Daily Telegraph as marketing director in 2005. She returned to NI as sales and marketing director in 2007.

Katie Vanneck

  • Jan 09 Revived Books for Schools activity after five-year hiatus
  • Oct 08 Launched UK's first national schools spelling bee
  • Sept 08 Introduced The Times and Sunday Times Culture+ loyalty scheme
  • Jun 08 Headed relaunch of The Sunday Times with a teaser campaign that ran for a week before the paper's logo was added to the ads



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