Citroen uses Ghostbusters-themed ad to launch C3 Picasso

LONDON - Citroen is launching a Ghostbusters-themed TV campaign in support of its new C3 Picasso model.

The ad, created by Euro RSCG Paris, intends to show that the model is spacious on the inside while appearing smaller than its predecessor, the Xsara Picasso. The campaign will be supported with press and online activity.

The family-friendly TV executions shows three people sat in a black C3 Picasso, chasing a giant ‘luggage monster' through a city scene. The famed Ghostbusters theme tune, by Ray Parker Junior, kicks in as the three individuals climb out the car and use their ‘proton packs' to suck the luggage into the back of the C3 Picasso.

The ad then closes with the tagline ‘The New Citroen C3 Picasso: The Spacebox', before showing Citroen's new visual identity and company strapline ‘Creative Technologie'.

Last month, 118 118 launched its own ad campaign featuring the Ghostbusters theme tune. Citroen's UK marketing director Ian Hughes said the timing of the two campaigns is a complete coincidence, but would consider joint marketing with 118 118 to play on the Ghostbusters connection.

 

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Toyota achieves the impossible by calming angry Roman drivers
Tom of Finland's 'homoerotic' drawings made into stamps
YouTube reveals user habits to appeal to 'older' marketers
Ex-M&S marketing chief Steven Sharp consulting at WPP
Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer