Kish Mauve will star in Lee Cooper's print and online campaign and the band's latest CD will be available for purchase on the brand's website.
Lee Cooper plans to use a different band as the face of the RDLC collection for each fashion season. In the past, the brand has worked with The Beatles and Rolling Stones.
Kish Mauve will also run a competition in conjunction with the brand. Details of this will be announced via a newsletter sent to the band's fanbase and those listed on Lee Cooper's consumer database.