The brand has launched an educational ‘Tree Detective' experience for children, handled by Chemistry, which will tour 14 UK shopping centres up until mid-June.
The brand experience will take children through areas themed by the four seasons, where they can learn about trees, nature and the environment and they will be given a log book to fill out. At the end of the trail the log book will be stamped as ‘Approved', making them a ‘Triple Velvet Tree Detective', with a badge to accompany this. Money-off coupons for the tissue product will also be distributed.
The roadshow will be supported by a microsite for further information for children, also handled by Chemsitry. The activity also promotes the brands promise of planting three tress for every tree used to make the issue.