The week in marketing

- Charity in TV first.

The Alzheimer's Society will broadcast its first awareness-raising TV ad later this week. The ad, created by Red Bee Media, focuses on how women tend to spend thousands of pounds on beauty products during their lifetime, but rarely consider the implications of ageing 'on the inside'. To watch the ad please visit marketingmagazine.co.uk

- Covent Garden push

London's Covent Garden is planning a summer-long marketing campaign as part of a fightback against shopping centres such as West London's Westfield. The district will host food markets, live music and street events, which will be promoted via a partnership with freesheet thelondonpaper. It has also hired Brandspace to boost the volume of brand activity and experiential marketing in the area. The agency will manage five outdoor promotional sites, as well as running bespoke events.

- CRUK appoints AMV

Cancer Research UK has hired Abbott Mead Vickers BBDO to handle its advertising business. The agency picked up the account following a pitch. The charity works with Rapp on its direct marketing, while Ogilvy manages its awareness-raising work. Media planning and buying is handled by MediaCom.

- Eat In hits shelves

Bauer Publishing is launching a cookery magazine that will offer advice to budding home cooks. Eat In will go on sale from 31 March with a cover price of £2.50. It will target the growing number of consumers who are choosing to cook at home rather than eating out.

- Standard holds review

The Evening Standard is reviewing its £4.5m media planning and buying account, which is currently held by Starcom, after it was bought by Russian tycoon Alexander Lebedev. February's ABCs show the London paper's circulation is down 3.7% year on year. Its circulation for 26 January to 22 February was 277,522, a 5% fall on the previous month.

- Eye plugs beauty ride

The London Eye is promoting a £900 'makeover capsule' package through an online campaign. Bookings website Toptable.co.uk is highlighting a ride in the capsule, created with beauty company Powderpuff, as 'the perfect start to a night out'. The London Eye is promoting a competition on social networks to win a free ride.

- Lamb's spices up

Halewood International is to launch a spiced version of its Lamb's Navy Rum in an attempt to attract younger drinkers. Lamb's Spiced Rum is the brand's first extension and the result of more than 18 months of market research.

- Timberlake's tequila

Pop star Justin Timberlake is launching a tequila brand, called 901. The singer named the brand after the area code where he grew up. The drink will be sold from May, initially in the US.

- C4 nets Bet365 deal

Bet365 has signed a year-long deal with Channel 4 for the first TV ad spot featuring live odds. A 60-second ad for Bet365 will be broadcast before the channel's horse racing coverage until the end of 2009. The odds will relate to the forthcoming big race, allowing viewers to place bets with up-to-the-minute information from the bookmaker's website.

- TV body keeps agency

Digital UK, the organisation overseeing the UK's switchover from analogue TV, has retained Grand Union to its digital business. The agency won the account in February 2006 and is now contracted until 2012. Last month, Elvis won the direct marketing business from Rapier.

- COI in comms hunt

The COI is looking for a marketing and communications director. The new role in part replaces the position last held by former head of marketing Kate Rowley, who left at the end of last year to join Waitrose as senior manager of public affairs and partner communications.

- InterCasino on hunt

InterCasino, part of the Adsdotcom brand portfolio, is aiming to steal a march on rival online casinos and bookmakers by appointing a digital agency. InterCasino has appointed the AAR to find an agency to boost customer acquisition and expand the brand through local campaigns.

- Lesbian Vampire push

Momentum Pictures is promoting its latest film, Lesbian Vampire Killers, through an online marketing campaign created by Greenroom. A dedicated microsite contains behind-the-scenes footage and downloads. The film is also being promoted through social networking sites Facebook, Bebo, MySpace and Twitter. Jeremy Lee on media at marketingmagazine.co.uk

- Schweppes unveils ads

Schweppes is launching a series of satirical cartoon ads. The campaign, created by Mother, breaks this week across outdoor and press. The Hogarth-style cartoons reference current affairs and the news agenda. The print ads will feature a new creative every two weeks until the end of the year.

- NSPCC loses Pegram

The NSPCC's director of fundraising, Giles Pegram, is to step down in 2010 after 31 years with the children's charity. The NSPCC's income has risen from £3m when Pegram joined in 1979 to about £150m today.

- Reebok turns to DDB

Adidas-owned sports brand Reebok has hired DDB Worldwide as its lead creative agency following a pitch. The agency will handle brand advertising and marketing communications as Adidas seeks to establish Reebok in the women's fitness market. Work will also include Formula One World Champion Lewis Hamilton, who Marketing revealed as a brand ambassador for Reebok last year. Ed Kemp on sports marketing at marketingmagazine.co.uk

- Nissan delays Infiniti

Infiniti, the Nissan-owned premium marque, has had its UK launch date put back to September. It is thought that the original April launch has been postponed because of the recession.

- Gallagher designs clothes

Oasis singer Liam Gallagher is to sell a fashion range under the brand Pretty Green, named after a song by The Jam.

According to the label's website, www.prettygreen.com, Gallagher will design clothing with the help of a team of fashion professionals.

'Clothes and music are my passion,' he said. 'I'm not here to rip anyone off and I'm not doing it for the money, either.'

The range will include footwear, coats, T-shirts and accessories.

Gallagher has also started using Twitter to keep fans updated. To watch a promotional video for Pretty Green, please visit marketingmagazine.co.uk

MOST READ

Marketingmagazine.co.uk's most clicked-on stories for the week ending 20 March 2009

1. OK! publishes Jade Goody memorial before her death

2. Top 10 unnecessary consumer products of the year 2009

3. Barclays TV ads promote new brand positioning

4. Jade Goody OK! memorial issue attracts 60 complaints

5. Men moan about irritating and sexist oven-cleaning ad

6. Marks & Spencer launches 'perfect roast for four' deal in time for Mother's Day

7. Unilever launches luxury Magnum

8. Case studies of brands that are thriving in a recession.

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