LoveFilm divides acquisition task


LONDON - LoveFilm, the UK's biggest online DVD and games rental service, has appointed sister digital agencies Quant and Presky Maves to handle its customer acquisition account.

The two agencies have been tasked with boosting membership numbers as well as encouraging existing members to recommend the service to friends and family. The pair will also target former customers who have cancelled their membership. This will be carried out mainly through digital work.

Quant will analyse the LoveFilm database and identify key segments of potential growth, while Presky Maves will develop and implement creative campaigns.

LoveFilm is offering a free trial of its rental service to promote its £3.91 a month subscription option. It is also running competitions with the prize of a Nokia 5800 mobile phone, or a pair of tickets to the UK premiere of the film Race to Witch Mountain.

According to the company, it  has recorded a 40% rise in membership since the recession began in October. It now accounts for 45% of all UK DVD rentals, and has more than 1m members. To celebrate reaching the latter landmark, LoveFilm paid Royal Mail workers on their delivery rounds to dress up as movie characters for one day in January.

LoveFilm is also Europe's leading online DVD subscription service, operating in the UK, Germany, Sweden, Norway and Denmark. The company offers subscribers two levels of service: light-use and unlimited. Customers can choose from more than 65,000 film titles as well
as game rentals for consoles including the PS3, Xbox 360 and Nintendo Wii.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers