LG rolls out Europe drive

LONDON - LG Electronics is this week launching a European campaign backing its TVs, home-entertainment systems and Blu-ray players.

The creative, which comprises a viral campaign and microsite, was developed by Publicis Modem. It is intended to engage customers with LG's innovations and reflect the brand's 'Life's Good' motto.

The viral spoofs LG innovation announcements, 'revealing' a home TV filter that replaces violent language with baby laughter. Another spoof filter, called the 'Cartooner', superimposes animated images on adult programmes to allow families to watch them together, however unsuitable.

 

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