Brand in the news: Pretty Green

It is really interesting that Liam Gallagher, a man who defined the swaggering attitude of 90s Britpop culture, is back with a fashion range - Pretty Green.

He is a strong brand in his own right, and it is great to see a bloke getting in on the world of fashion, after the likes of Kate Moss and Victoria Beckham.

I am pleased to hear that it will be a limited-edition range, and it is good to see that Liam seems set to stay true to himself with its tone.

I suppose the big question is whether anyone will want to be seen wearing the clothes, or whether it will be the rock-star equivalent of a bad male celebrity fragrance. Will the range make you feel wild and youthful? There is a real danger that it will be received like an embarrassing dad on the dancefloor.

However, Liam's half-mod, half-punk look has never really gone out of fashion, and Oasis still has a big enough following to make Pretty Green a success.

He has also probably mellowed enough over the years to deliver a decent range of clothes.

Let us just hope he chooses not to release a range of skinny jeans.


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