He is a strong brand in his own right, and it is great to see a bloke getting in on the world of fashion, after the likes of Kate Moss and Victoria Beckham.
I am pleased to hear that it will be a limited-edition range, and it is good to see that Liam seems set to stay true to himself with its tone.
I suppose the big question is whether anyone will want to be seen wearing the clothes, or whether it will be the rock-star equivalent of a bad male celebrity fragrance. Will the range make you feel wild and youthful? There is a real danger that it will be received like an embarrassing dad on the dancefloor.
However, Liam's half-mod, half-punk look has never really gone out of fashion, and Oasis still has a big enough following to make Pretty Green a success.
He has also probably mellowed enough over the years to deliver a decent range of clothes.
Let us just hope he chooses not to release a range of skinny jeans.