Coke Zero set for 'lads' push with new ad

LONDON - Coca-Cola will launch its latest ad for Coke Zero with its most 'laddish' marketing campaign to date.

The work, aimed at 20-something men, is intended to further distance Coke Zero from the brand's other low-calorie variant, Diet Coke.

The campaign, entitled 'The Impossible Made Possible', breaks this week across TV, cinema, outdoor and digital. It will run for six months.

Coca-Cola will support the activity through its consumer website Coke Zone, as well as a series of animated online films, the first of which features busty nurses coming to the aid of an injured footballer.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now