Coke Zero set for 'lads' push with new ad

LONDON - Coca-Cola will launch its latest ad for Coke Zero with its most 'laddish' marketing campaign to date.

The work, aimed at 20-something men, is intended to further distance Coke Zero from the brand's other low-calorie variant, Diet Coke.

The campaign, entitled 'The Impossible Made Possible', breaks this week across TV, cinema, outdoor and digital. It will run for six months.

Coca-Cola will support the activity through its consumer website Coke Zone, as well as a series of animated online films, the first of which features busty nurses coming to the aid of an injured footballer.

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