Semerari will manage all Coty brands available in mass distribution in the Americas, Europe, Asia and the Middle East.
Semerari started his career in 1986 with Procter & Gamble, where he worked in various marketing roles for personal care, oral care, skin care, paper and detergents, in both Italy and the UK.
He has also held positions at LVMH as international marketing director of
Parfums Christian Dior and president and CEO of Guerlain.
Semerari has most recently served as the president and CEO of retailer Sephora Europe.
He will join Coty Beauty in early May, replacing Hans Joachim Honigfort who will retire in the fall after seven years with Coty.