Orange Wednesdays gives away prizes in popcorn

LONDON - Orange has dropped more than a tonne of popcorn from the world's largest bucket of popcorn at London's Tower Bridge to celebrate the fifth anniversary of its 2 for 1 cinema ticket deal, Orange Wednesdays.

The giant tub released the popcorn at Tower Bridge with more than £10,000 worth of prizes hidden inside for 100 invited guests.

Prizes included a private drinks party and screening of the new Star Trek film for 50 friends; a romantic weekend to Paris; a two-night spa break at Champneys; cinema vouchers and PizzaExpress vouchers.

Orange Wednesdays is currently being promoted with a £7m above-the-line marketing campaign across cinema, TV, radio, press, and outdoor with a Wizard of Oz theme. Roughly 85,000 customers have taken up the Orange Wednesday two-for-one Pizza Express deal, running in conjunction with the marketing activity, since February.

 

 

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now