The redesigned packaging for the Natural Sweetener and Natural Syrup variants was created by branding agency Holmes & Marchant, ahead of the brand's launch into the supermarket.
The labels feature warm colours and a bold font, both aimed at conveying the products' health benefits. The range contains 25% less calories than sugar, and has a lower GI
content than honey.
Sweet Freedom co-founder Tina Micheluci said the brand is also in supply talks with four other high-street retailers.