BAA to end airport advertising contract with JCDecaux

LONDON - BAA has terminated its contract with outdoor advertising company JCDecaux Airport, ending a three-year relationship that spans seven UK airports.

JCDecaux Airport has said the decision was jointly agreed and will present an ‘opportunity to better structure its business'. It comes after the Competition Commission ruled BAA must sell some of its airports.

The existing contract will end in April 2010 and until then JCDecaux Airport will continue to handle the ad space for all seven airports. This year BAA will issue a tender to start negotiations around its remaining airports after the sale of Gatwick and possible Standsted, along with Glasgow and Edinburgh.

The remaining BBA airports will include Heathrow, Aberdeen and Southampton, as well as Heathrow Express.

Julie France, managing director at JCDecaux Airport, would not confirm it would repitch for the account. She said: ‘We'd like to continue our long and positive relationship with BAA but obviously we can not pre-empt what will happen, it will depend on the tender.'

BAA accounts for a huge slice of JCDecaux Airport's business. The outdoor owner released its 2008 revenues last week recording a profit of  €2,168.6m worldwide. It refused to give separate figures for the UK market.



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