- The second reference is to Sainsbury's 2006 annual report, giving a detailed description of Burr's role.
- The third result links to the website of the BITC, of which Burr is chair of the CRB team.
- The fourth links to Sainsbury's 2008 annual report.
- The fifth listing pushes to a 2002 BBC feature on Burr's former employer, BHS.
Verdict - Unlike many marketers in similar positions, Burr's profile is greatly boosted by her online visibility on Sainsbury's comprehensive website. Four of the five results have pictures.
Action - Burr appears not to have actively engaged with the media on topical issues. She has created a platform but needs more exposure. Regular contributions to the national media would achieve this.
J Sainsbury - About us - Our management - Operating board
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BBC News/BUSINESS/The world's busiest businessman?
21 Jan 2002 ... His (business) team includes Don, his driver, Christine, who organises his diary, and Gwyn Burr, a marketing expert, whose brief appointment ...
news.bbc.co.uk/1/hi/business/1773424.stm - 36k - Cached - Similar pages
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