Pot Noodle supports new flavour with mobile kebab shop

Pot Noodle Doner Kebab activity
Pot Noodle Doner Kebab activity

LONDON - Pot Noodle has unveiled its plans to support its new Doner Kebab flavour with an experiential summer campaign.

Starting this coming Bank Holiday weekend, Closer, the experiential marketing arm of Billington Cartmell will run a live campaign throughout the summer.

Activity will centre around a mobile ‘kebab shop' and a shop owner called Tony where his ‘crew' will entertain crowds with humorous singing and dancing. The activity continues the above-the-line theme of Pot Noodle's take on R&B music.

Consumers can also take part in "The Chilli Challenge" where they sample one of the hottest chilli sauces available in the UK and compete to win a Pot Noodle bling belt.

The activity, which includes wet and dry Pot Noodle sampling, will run through the summer visiting events that target 16 to 25-year-olds, including Party in the Park, T4 on the Beach and Wakestock.

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