May edition: Digital marketing innovations from around the world

Flirting digitally at a bus stop
Flirting digitally at a bus stop

LONDON - Germans flirting remotely at bus stops, bakers Twittering that their buns are ready and male and female athletes trashing the opposite sex online are among the digital innovations in this monthly roundup.

Germans flirt digitally at bus stops

HAMBURG - Online speed-dating portal KissNoFrog has set up interactive posters at bus stops across Germany. With the press of a button, passers-by can chat and flirt with people in other cities in real time. Once the first contact has been made and users have registered at KissNoFrog, they can then get to know each other better online via a webcam and, if they fancy it, even set up a real-life date.

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Baker Twitters when his buns are hot

LONDON - Just turning a dial and hitting one button means the baker in Albion cafe in Shoreditch can send out a Twitter alert to tell his regular customers that his buns or croissants are fresh from the oven. BakerTweet was developed by digital agency Poke, which is based across the road from the cafe.

Link

Teen online-payment system BillMyParents launches

SAN DIEGO - An alternative credit card payment service is targeting teenagers and their parents. Teens can book whichever purchases they like from the online shops involved in the BillMyParents scheme. Their parents are then sent a message and, if they agree with the purchase, they enter their credit card details so that the sale can go ahead. If a parent rejects the purchase, the child is sent a message telling them so. There is a 50 cent charge for each transaction.

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Buying clothes on the catwalk via mobile phone

TOKYO - At the Tokyo Girls Collection fashion show, women in the audience could buy fashion items presented on the catwalk via their mobiles. The direct e-commerce channel from Girlswalker enabled them to use their phones to select their sizes and colours.

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German battle of the sexes in banners


HAMBURG - German ad agency Jung von Matt Neckar has created a banner campaign for the Nike Challenge, in which the male readers of menshealth.de and female users of shape.de send each other messages in trash-talk style. The posts are then displayed on both websites in Nike banners, allowing the opposite sex to read them. The campaign is part of a contest organised by Nike that pits men against women in a race.

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Smart cars offer short URL service

BRUSSELS - To promote its small cars in Belgium, Smart has launched a service that enables its users to create short URLs. This service was created to intelligently extend the car's advertising theme - 'Smart & small spaces, it's a love story' - to the web. The service is ideal for use with Twitter or for sending links by SMS.

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This monthly report is compiled by Oystercatchers, a marketing practice that advises clients on how to maximise their marketing spend both internally and through their agency relationships.

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