The US golf brand will be advertising through TV spots and online across five key European markets including the UK and promoting a series of competitions through a new micro-site developed by Eurosport, callaway.eurosport.com.
Golf fans can also download a desktop caddy which streams Eurosport's Golf News, via RSS to their computers from the Callaway branded microsite.
Callaway will be running three competitions in their campaign from June to December to target fans at key points in the golfing year and in the lead up to Christmas. The first prize in the opening competition is a trip to the Barclays Scottish Open at Loch Lomond, for three nights, with flights and accommodation and a set of Callaway golf clubs.
The promotion is designed to introduce players and fans to the new Fusion and Big Bertha Diablo range of clubs.