Sony Ericsson's Pocket TV is the mobile manufacturer's attempt to engage with the digitally-savvy youth audience.
The show will be free to download in five weekly 90-second segments to any handset through a dedicated WAP site (pockettvshow.mobi). It will also be available to watch in longer, three minute segments through a YouTube channel at youtube.com/pockettvshow.
The shows will be hosted by Matt Edmondson with help from a number of roving reporters. Segments will feature interviews with artists and bands, live sessions and behind the scenes features.