Champagne Lanson wines, including Lanson Black Label Brut NV and Rosé Label NV, as well as Lanson Gold Label Vintage and the Noble Cuvée range, will be served at public and VIP hospitality outlets at the Aegon Championships (formerly the Artois Championships) and Wimbledon.
To highlight its sponsorships, the forecourt of London's Bluebird Restaurant will be transformed into a mock tennis court, complete with a large plasma screen, which will show all matches for the duration of the Championships.
A branded Champagne bar will also be installed serving Lanson Black Label Brut NV and Rosé Label NV to customers during the two weeks of the tournament. They will also be served at the Wimbledon Champion's Dinner to be held at the Intercontinental hotel on the final Sunday of the Championships.
Retail initiatives include special Champagne Lanson Wimbledon branded bottles, which will be available in Waitrose, and a special edition Wimbledon neoprene jacket for the Black Label Brut NV, which will be sold in Tesco stores nationwide from 3rd June until 5 July.