Barclays Bank has put back its announcement of the results of a
shake-up to its below-the-line agency roster list by another month.
A spokeswoman for the bank said it expected to announce the results in
early December. 'The project is on-going and in its final stages,' she
One agency insider involved in the pitch process said it was the most
extensive pitch he had ever taken part in.
'Barclays began with a huge list of agencies and started with a tender
process followed by dummy briefings. Apart from recognising some faces
in the reception area we've no idea who else is taking part - they've
been very discreet.'
All agencies were asked to produce documents on their financial
standing, according to the source. 'It's a lot of work and we'd like to
have got an answer quickly - we were supposed to hear over two months
'It's a very unusual pitch and the degrees of research put into it are
exceptional - Barclays wanted to understand what made the agencies tick
and not just see past creative work,' he added.
The bank has received a great deal of press coverage for chief executive
Matt Barrett's decision to tackle cumbersome bureaucracy head on and
redress a poor public image mostly due to cash-machine charges.
The bank has 1,700 UK branches and more than 10 million personal