Coke auction beats Pepsi in cyber-war

Coca-Cola's Cokeauction website has been named outright winner

against rival Pepsi in what has been termed the cola cyber wars,

according to e-brand strategist BrandNet.

BrandNet, which claims to carry out independent evaluation on the sites

of the top 100 fmcg brands, applauds the interactive promotional

elements of the Coca-Cola site, as well as the information and

entertainment pages.

In comparison, the company criticises Pepsi for pinning all its

promotional focus on pop star Robbie Williams, and for being out of date

and 'drab'. Pepsi declined to comment.

Meanwhile, Coca-Cola GB has denied that spectators were turned away, at

the Sydney 2000 Olympics 'at our behest because of their choice of soft

drinks' (P&I, October 2000).

In a letter to the press, Coca-Cola's communications director Andrew

Coker said: 'To suggest that we have demanded spectators be refused

entry is both contrary to our contract with the International Olympic

Committee (IOC) and the whole essence and spirit of the games.'


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