Coca-Cola's Cokeauction website has been named outright winner
against rival Pepsi in what has been termed the cola cyber wars,
according to e-brand strategist BrandNet.
BrandNet, which claims to carry out independent evaluation on the sites
of the top 100 fmcg brands, applauds the interactive promotional
elements of the Coca-Cola site, as well as the information and
In comparison, the company criticises Pepsi for pinning all its
promotional focus on pop star Robbie Williams, and for being out of date
and 'drab'. Pepsi declined to comment.
Meanwhile, Coca-Cola GB has denied that spectators were turned away, at
the Sydney 2000 Olympics 'at our behest because of their choice of soft
drinks' (P&I, October 2000).
In a letter to the press, Coca-Cola's communications director Andrew
Coker said: 'To suggest that we have demanded spectators be refused
entry is both contrary to our contract with the International Olympic
Committee (IOC) and the whole essence and spirit of the games.'