BSkyB is launching a new multi-media TV channel, exclusively for
the financial services industry.
It has appointed Dynamo to develop and implement an on-going strategy
for the Financial Channel and its launch in summer 2001.
The channel will be available across a range of media including a
dedicated website and a WAP/GRPS service.
BSkyB's commercial marketing director Iain Holden said the channel would
be a platform for news, analysis, and best practice within the financial
Dynamo handled the launch of two other business ventures for BSkyB in
October - the Pub and the Automotive channels.