Pocket Phone Shop has launched its first activity since its
acquisition by mobile phone network giant One2One.
During the run up to Christmas, consumers who buy a mobile telephone on
any network at the 170-strong chain will get a music-compilation CD.
Eight of the CDs will feature a message at the end of the compilation
advising the listener that they have won 'the ultimate mobile - an Audi
TT Coupe Quattro in silver', according to Nick Shinner client services
director at Latitude CbH, the agency behind the push.
The campaign is supported by in-store POS, a 3 million leaflet door-drop
as well as national press and radio advertising.