Hula Hoops sponsors user-generated 'finger film' competition with Hollywood prize

Hula Hoops
Hula Hoops

LONDON - United Biscuits-owned Hula Hoops is launching a competition called the Golden Hoop Film Awards which challenges consumers to create short films using only their fingers and Hula Hoops.

The activity will be backed by a website and a TV campaign from July.

Consumers can make films of up to two minutes long and upload them onto the dedicated Hula Hoops website www.hulahoops.com where members of the public will vote for their favourite films. The 100 most popular films will then be short listed and a judging panel will decide on the lucky winners who will win a family holiday to Hollywood.

There will also be a people's award that will be decided entirely by consumers. In addition to this, all voters will be entered into a daily prize draw to win pocket camcorders.

The competition will be communicated across 50 million handypacks and multipacks, on its website and via targeted consumer PR. 

Helen Warren-Piper, marketing director of bagged snacks at UB UK, said: 'Hula Hoops is a well established brand with a loyal following. This new TV advertising campaign, along with the on-pack promotion will drive further consumer participation with the brand and will provide retailers with increased sales opportunities.'

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers