The campaign has taken two months to work its way through White House official channels but was finally given approval and launched today.
The latest phase of the ‘We live in Financial Times' campaign, created by DDB London, is focused around a quote from Obama during an FT interview. He said: ‘I read the Financial Times before other people. Now everybody carries around a Financial Times.'
The creative shows a sea of spectators watching Obama deliver a speech. The strap line reads, ‘Who does the man everyone listens to, listen to?' and includes Obama's quote.