Broadcaster Eurosport will film the 2009 Marketing Industry Triathlon, which takes place on Friday 10 July and will feature Olympic kayak gold-medallist Tim Brabants.
Sign up for the race at marketingtriathlon.co.uk and follow the Marketing Industry Triathlon on Twitter @marketingtri.
- Man City hires Kay
Manchester City Football Club has appointed Chris Kay head of marketing as it looks to develop its brand internationally. Kay will report to David Pullan, the club's brand and marketing officer, who joined from media planning and buying group Aegis in March. The club recently announced a kit deal with Umbro and a shirt tie-up with Abu Dhabi's Etihad Airways, which is worth an estimated £40m.
- Lottery sheepdog ad
Camelot is launching a TV ad campaign backing its revamped Triple Winning 7s scratchcard game. The ad, by Abbott Mead Vickers BBDO, features a sheepdog trial. A shepherd stands by an empty pen, whistling at his Border Collie. The dog's luck changes and it finds itself sitting opposite a French poodle at a seaside restaurant.
- Beckham launches ad
David Beckham appeared last week at Selfridges on London's Oxford Street for the global launch of the Emporio Armani underwear Fall/Winter collection. Beckham unveiled a campaign image that covered the facade of the store.
Watch the video at marketingmagazine.co.uk
- Argos at IoW Festival
Argos trialled a mobile store format at the Isle of Wight music festival last weekend. The festival store operated out of a 60ft trailer and carried 60 lines focused on the needs of festival-goers. Products on offer included camping equipment and barbecues, binoculars, camera memory cards and fancy-dress outfits.
- Price ads knock Tesco
Sainsbury's has launched a press campaign challenging Tesco on price. The tongue- in-cheek ad does not claim to undercut the rival retailer, but match it, showing a range of products and prices at Tesco alongside the same products and prices, as available at Sainsbury's.
- HSE seeks agency
The Health and Safety Executive is looking for an agency to manage creative activity for all its campaigns. Ad agencies DLKW, TBWA\Manchester and VCCP have been invited to pitch for the business. The COI has appointed Experience to manage the HSE's communications planning activity.
- Potter actress in ads
Emma Watson, the 19-year-old who plays Hermione Granger in the Harry Potter films, is appearing in a print ad campaign for fashion house Burberry. The ads, featuring photographs by Mario Testino, will break in key online and print publications worldwide in August.
- Cadbury bar relaunch
Cadbury is bringing back its caramel-centred Wispa Gold chocolate bar. Since the relaunch of Wispa last October, Cadbury has sold more than 60m of the bars. A consumer petition to also bring back Wispa Gold, also launched last October, has received 572 signatures to date.
- Lucozade push
Lucozade Energy is launching a £12m marketing campaign introducing the strapline 'Do more'. The radio and outdoor activity comprises a series of five ads, each depicting a physically challenging activity such as sandboarding in Namibia and driving cattle across the prairie.
- FSA Safety Week ads
The Food Standards Agency (FSA) has launched a nationwide campaign to promote Food Safety Week, which began on Monday (15 June). The integrated campaign, created by Proximity London, communicates that eating food beyond its 'use-by' date increases the risk of food poisoning from listeria. Those most at risk include pregnant women and the over-60s. Marketing activity for the week, targeting GP surgeries, local authorities and pharmacies, will run across posters, leaflets and bags for dispensed prescriptions.
- Yates's 125th year
Yates's, the high-street pub chain, is celebrating 125 years of trading this month. Activities will include a Birthday Ale, which is priced £1.25 a pint, the return of past menu items and point- of-sale promotions. Individual pubs will hold parties over the last weekend of the month. Yates's also hopes to raise more than £125,000 for charity Help for Heroes.
- Nectar TV campaign
Nectar is launching a brand-led campaign that marks the loyalty-card scheme's first appearance on TV screens for five years. The campaign, which also encompasses print and online, aims to remind consumers to claim their Nectar points, using the strapline 'Collect what's yours'. The campaign, created by Joshua G2, introduces an animated character, Nectar Purse, who is obsessed with collecting points.
- Salty Dog variant
Salty Dog, the premium crisp brand, is adding a Black Pepper & Ginger variant to its range this month. It will be available in 50g and 150g bags. The company said it hopes the exotic flavour will help its push into export markets such as China and Hong Kong. The launch follows that of a Horseradish and Sour Cream variant earlier this year.
- BBC promotes iPlayer
The BBC has launched a campaign, aimed at over-65s, to back its iPlayer service. Presenter Valerie Singleton leads the campaign, encouraging older viewers to take advantage of online services and content aimed at them on iPlayer.
- Hula Hoops film award
Hula Hoops has launched a competition, called the Golden Hoop Film Awards, which challenges consumers to create short films starring only their fingers and the snacks. Participants can upload their films to www.hulahoops.com, where visitors can vote for their favourite clips. The 100 most popular will be shortlisted, and a panel will determine who will win a family holiday to Hollywood.
- NME ties with retailer
NME has launched a partnership with independent music retailer Rough Trade, to give online readers direct access to Rough Trade products. NME.com will offer a direct link to Rough Trade's online store. The music magazine hopes to use the tie-up to help it appeal to a wider audience.
FINANCIAL TIMES' OBAMA AD
The Financial Times has unveiled a one-off integrated campaign featuring US president Barack Obama.
The creative took two months to work its way through official White House channels, but was finally given approval and launched on Monday.
Created by DDB London, the ad is part of the newspaper's 'We live in Financial Times' campaign. It includes a quote from Obama, who said during an FT interview: 'I read the Financial Times before other people. Now everybody carries around a Financial Times.'
The creative shows a sea of spectators watching Obama deliver a speech. The strapline reads: 'Who does the man everyone listens to, listen to?'
Marketingmagazine.co.uk's most clicked-on stories for the week ending 12 June 2009
1. Confused.com staff give Londoners travel advice during Tube strike
2. Hovis launches bread rolls and mini-loaves with ad featuring Victorian girl
3. Phones4U drops weird characters from ads and focuses on core youth market
4. British consumers are using Microsoft's Bing search engine to find brands
5. Harry Potter actress Emma Watson is new face of Burberry
6. Why is the ad industry obsessed with Sir Alan Sugar's reality TV show?
7. FMCG round table report: Consumers use web to control FMCG purchases
8. Video: FMCG round table on using the web to engage with consumers