Editor's Comment: Recruit for the future

One of the most worrying trends born of the recession is the fall in graduate recruitment.

For those seeking a career in marketing, the situation looks particularly challenging, if the latest recruitment statistics and reports of redundancies in the sector are anything to go by.

As we reveal in our news analysis this week (see page 13), one jobs website is reporting that the number of advertised graduate marketing roles is down nearly two-thirds on last year.

This could be damaging for an industry that, more than most, relies on new blood to produce fresh ideas and insights.

Experts say there is a threat of a post-recession skills shortage. This will not be due solely to the lack of available jobs, but also to the perception that marketing has closed its doors to graduates.

Many companies do not even have a coherent work-experience or internship policy. Talented graduates can hardly be blamed for looking for jobs elsewhere when they are faced with the prospect of days spent cold-calling firms, with very little chance of a positive outcome.

It all adds up to a potential talent deficit over the coming years, as one generation of marketers moves up to more senior roles, but with no one ready to take their place.

Companies that choose to ignore the talent currently flooding into the job market are likely to regret it. They are damaging their own future as well as the wider reputation of marketing as a stimulating and exciting career choice.

Marketers are working hard to convince the wider business community that those brands that continue to invest in advertising during the recession will come out stronger on the other side. The same must apply to investment in people.

- Lucy Barrett is away.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now


Oasis #springasmile digital campaign gets people doing good deeds
Coca-Cola: 'Don't approach bloggers with a fait accompli'
Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers'
McDonald's gives Ronald a new look ahead of global 'Fun times' social media push
In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados'
Facebook ad revenue leaps $1bn as it invests in targeting
Malteser or Maltesers? Mars takes Hershey trademark dispute to court
Apple Q2 profits top $10bn as iPhone sales soar
Lynx tells men not to leave love to fate
HBO captures awkwardness of watching sex scenes with parents
Primark to open first US stores with Boston chosen as flagship location
Marketing spend on the up but a reality check is needed before celebrating
Top 10 ads of the week: Jackpotjoy and BT Broadband fend off Kevin Bacon
Lidl beats Tesco to 10m Facebook fans
Center Parcs ad banned for encouraging parents to take kids out of school
Coca-Cola, Cadbury and Amazon named top brands for targeting youth market
Leaked document shows Nokia to be rebranded as Microsoft Mobile
Nike lays-off hardware staff in move that casts doubt on future of FuelBand
Greenpeace says save the bees or humans will die
What brands need to know about changes to VAT and online downloads in 2015
Jimmy Savile victims urged to claim compensation in new ad campaign
UKIP launches biggest  ad campaign and stirs up 'racist' accusations
Apple boss Tim Cook provides voiceover on ad touting firm's renewed green commitments
John Lewis walks consumers through its history to celebrate 150 years of business
Waitrose boosts content strategy with 'Weekend Kitchen with Waitrose' C4 tie-up
Hottest virals: Cute puppies star in Pedigree ad, plus Idris Elba and Fruyo
Amnesty International burns candles to illuminate new hope
Tom of Finland's 'homoerotic' drawings made into stamps
Toyota achieves the impossible by calming angry Roman drivers
YouTube reveals user habits to appeal to 'older' marketers