The Conference, set to take place in Copenhagen in December, will see delegates from 192 countries attempt to ratify a new international global climate treaty to replace the Kyoto Protocol.
To generate awareness of the event, the UN is launching a consumer-facing campaign entitled ‘Hopenhagen'. Ads will direct consumers to a new website, hopenhagen.org, where visitors can learn about climate change issues, express their opinions on climate change and send messages to the delegates attending the conference. A wider ad campaign will roll out in September.
‘Climate change is one of the epic challenges facing this and future generations. World leaders will come together for the Copenhagen climate change conference in December and every citizen of the world has a stake in the outcome. It is time to seal a deal. We need a global movement that mobilizes real change,' said UN Secretary-General, Ban Ki-moon. ‘Hopenhagen is about more than hope. It is about global action for a global climate treaty and a better future for humankind.'
The Hopenhagen campaign has been created by a number of ad agencies, including Ogilvy & Mather, Euro RSCG, McCann Worldgroup, Draftfcb, Saatchi & Saatchi, Interbrand, Tribal DDB and Digitas. The creative council was chaired by former Saatchi & Saatchi worldwide creative director, Bob Isherwood.