United Nations launches Hopenhagen climate change campaign

Hopenhagen
Hopenhagen

LONDON - The United Nations (UN) has teamed up with the International Advertising Association (IAA) and a coalition of ad agencies to create a campaign in support of the UN's forthcoming Climate Change Conference.

The Conference, set to take place in Copenhagen in December, will see delegates from 192 countries attempt to ratify a new international global climate treaty to replace the Kyoto Protocol.

To generate awareness of the event, the UN is launching a consumer-facing campaign entitled ‘Hopenhagen'. Ads will direct consumers to a new website, hopenhagen.org, where visitors can learn about climate change issues, express their opinions on climate change and send messages to the delegates attending the conference. A wider ad campaign will roll out in September.

‘Climate change is one of the epic challenges facing this and future generations. World leaders will come together for the Copenhagen climate change conference in December and every citizen of the world has a stake in the outcome. It is time to seal a deal. We need a global movement that mobilizes real change,' said UN Secretary-General, Ban Ki-moon. ‘Hopenhagen is about more than hope. It is about global action for a global climate treaty and a better future for humankind.'

The Hopenhagen campaign has been created by a number of ad agencies, including Ogilvy & Mather, Euro RSCG, McCann Worldgroup, Draftfcb, Saatchi & Saatchi, Interbrand, Tribal DDB and Digitas. The creative council was chaired by former Saatchi & Saatchi worldwide creative director, Bob Isherwood.

Discussion

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus
Brand Republic Jobs

subscribe now

Latest

Wolff Olins reveals new CEO after Apple poaches Karl Heiselman
Glasgow offers £30,000 prize to best digital idea for 2014 Commonwealth Games
Google's revenues surge but shares drop as it grapples with transition to mobile
Facebook beats Twitter to most 'marketing friendly' social media site crown, says DMA
Fableists believe children like Finn should be outdoors enjoying life
Homebase, Baileys and Camelot join the line-up at Media360
MasterCard renews Rugby World Cup sponsorship to push cashless message
Lynx unleashes £9m 'Peace invasion' campaign
Social Brands 100 Youth: Pizza Hut most social youth brand in UK
Cheryl Cole is wild and arresting in new L'Oreal work
Morrisons told not to show alcohol ads during YouTube nursery rhymes
O2 head of brand Shadi Halliwell departs after 23 years at company in restructure
Tesco hit by further sales decline as it turns to digital Clubcard and social network
Branding guru Wally Olins dies aged 83
Duracell short film captures epic Transatlantic voyage
Ash runs Tinder experiment to show smokers are less desirable to opposite sex
British Airways teams up with Gerry Cottle Jnr for summer of rooftop film screenings
Arklu says 'girls can be superheroes too' with doll design competition
Coke enters squash market with Oasis Mighty Drops
Virgin Galactic signs up Land Rover as space flight sponsor
Motorola marketer Andrew Morley departs as Google gears up for sale to Lenovo
US Airways apologises after tweeting obscene image at a customer
Mumsnet admits users' emails and passwords accessed via Heartbleed bug
Thetrainline.com backs 'rubbish' mobile app with TV ad
Powerade launches global World Cup campaign
Subway considers taking fast food to fast lane with F1 sponsorship
Burberry's flagship Shanghai store facade responds to weather changes
Ikea splurges 'grey' Belgium with colour
Grim outlook for Tesco boss Philip Clarke ahead of expected profits fall
Thomson to create first crowd-sourced wedding decided by Facebook fans