Kingsmill has become the first British bread brand to place the Carbon Trust's Carbon Reduction Label on its packs. The label will appear on its Great Everyday White, Tasty Wholemeal and 50/50 products from this week.
Read Gemma Charles on environmental issues at marketingmagazine.co.uk
- Glasgow 2014 search
The Glasgow 2014 Commonwealth Games is seeking a design agency to create a brand identity to promote the event globally. The organisers have already linked up with The Drum and the Marketing Industry Network for the project.
Read Ed Kemp on sports at marketingmagazine.co.uk
- Scrappage boost
Hyundai and Ford have been confirmed as the biggest beneficiaries of the government's scrappage incentive scheme. According to Reuters, between 22 April and 17 June Hyundai received 8246 orders through the scheme, while Ford took 8050. Toyota and Kia also took in more than 7000 orders each. Consumers are being offered up to £2000 to trade-in vehicles that are at least 10 years old.
- VW efficiency push
Volkswagen has rolled out an ad campaign that promotes its vehicles' BlueMotion fuel-efficiency technology. The press and outdoor activity, created by DDB, plays on the concept of 'efficient advertising', where most of the ad's text has been erased to leave a simple message. The initial press push will be supported by outdoor work next month.
- Morgan on TV
Diageo GB is investing £3m in a campaign to drive awareness of its Morgan's Spiced rum. The activity includes a humorous cinema ad and the brand's first TV spot for more than five years. The work will be supported by press and online activity.
- Heathrow revamp
BAA has rolled out an ad campaign promoting Heathrow Airport. The push comes as the airport operator looks to phase out BAA as a consumer brand. The outdoor activity will feature a fresh visual identity for Heathrow, created by Masius, and the strapline 'Making every journey better'. Ads will focus on the benefits to individual consumers of Heathrow's flight frequency and range of destinations.
- Mobile 'showtime'
Sony Ericsson is embarking on an international five-month push. TV, print, outdoor and digital ads for its W995 mobile handset, created by agencies led by McCann Erickson Germany, use the theme 'Showtime, anytime'. The manufacturer will follow this first tranche of activity with a fourth-quarter push for its Entertainment Unlimited proposition. This will promote its Satio, Yari and Aino phones, and its PlayNow music- and film-download service.
- Miller music work
Miller Brands UK is running an ad campaign in Scottish cinemas to highlight its lager brand Miller Genuine Draft's sponsorship of live music event The Mill, which is held in Glasgow and Edinburgh. The ad takes the form of a 'rockumentary', including sound checks, footage from a gig and the wrapping up of the show. Consumers can download live tracks via Bluetooth-enabled technology in the foyer.
- Debenhams rates web
Debenhams has added customer ratings and reviews to its online shop in an attempt to drive sales. The department-store chain is creating a dedicated section on the site to drive visitors to the products that fellow customers have chosen as 'top rated.' The retailer is also using customer-review content in email campaigns through a service by Bazaarvoice aimed at increasing traffic to the website.
- Scouts fight back
The Scouts have rebutted the Phones4U 'Great Deals 4 Popular People' ad showing a Scout leader as an unpopular loser, which the retailer pulled from press ads this week. An online Scouts forum has mocked up its own ad, promoting the Scout Association and its new chief scout, adventurer Bear Grylls. The 'ad' is intended to counter the notion of the 'unpopular' Scout leader by claiming Scouts are 'good with knots, great with young people, and looking for more adults to share the adventure!'
- BA OpenSkies rethink
British Airways is considering the future of its transatlantic flights brand, OpenSkies, due to falling passenger numbers.BA launched OpenSkies in June last year. The service, named after the agreement that allows carriers to fly between airports in continental Europe and the US, operates flights from Paris and Amsterdam. However, according to a report in The Observer, BA chief executive Willie Walsh is looking at a potential sale or winding up of OpenSkies to help cut costs. A BA spokesman said: 'We are reviewing all aspects of our business in the current economic environment.'
- Jimmy Choo H&M tie
Shoe designer Jimmy Choo is to create a women's footwear range for high-street fashion retailer H&M. The line is expected to include 15 styles, priced between £40 and £180.
- Borro.com to hit TV
Borro.com, the UK's first online pawnbroker brand, is running a TV campaign aimed at middle-class consumers. The campaign, by The Walker Agency, says people can use the 'asset-lending' firm to deal with short-term cash-flow problems. The 30-second spot will air on Channel 4, Bravo, Living and Sky's channels.
Tangible assets, page 16
- Sambuca overhaul
Italian distiller Girolamo Luxardo is to reposition its Luxardo Sambuca range to emphasise its provenance and heritage. Brand consultancy Bluefield has overhauled its identity, packaging and positioning, under the direction of the Italian distiller and UK distributor Cellar Trends, to coincide with the introduction of six flavours.
- Topping 99
Fredericks Ice Cream promoted its Cadbury Flake 99 product at Royal Ascot's Ladies Day last week with a specially made hat worn by model Freya Berry. The firm commissioned milliner Judy Bentinck to create a four-foot-long 'ice-cream cone' from mesh and satin, which included real Flake pieces for race-goers to sample.
Marketingmagazine.co.uk's most clicked-on stories for the week ending 19 June 2009
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4. Phones4U popular people ad hit by complaints
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create a product for music festival-goers
7. Mens underwear brand Jockey launches Y-fronts for women
8. President Barack Obama endorses the FT in new ad campaign